Something just hit me – wouldn’t it be great to have floods of website traffic flowing – day in and day out – 24/7 – 365?
In fact, I can picture traffic showing up just like magic. And, not just any website traffic – not empty clicks – not ‘bot traffic’… this kinda website traffic is killing your business! What we want is buyer traffic! Like a line outside a Krispy Kreme on opening day. But, not just a single event on opening week. We want (we demand!) a continuous and crushing stream of hungry buyers... looking to get their mouth around ‘hot donuts’ – feeling the rush of adrenaline with every purchase!
Let’s face it – your offer totally rocks! It’s been selling locally like hotcakes. It’s been so popular, it’s hard to service all the business coming your way. But…things are going to change when you ‘go digital’.
However, we still want (demand) to hear the ring of the online cash register over and over again until it’s deafening.
So…What’s it going to take to stack up website traffic like this?
What kinda fancy tricks do we have to pull off to have this traffic beating down your digital door?
Well… we do have some extraordinary choices!
*DRIVING FREE WEBSITE TRAFFIC*
We’ve got free traffic. There’s Facebook, SEO, Twitter, Instagram, WhatsApp, and on and on and on. But…
Did you realize there’s a real down side to this? Did you realize there’s a HUGE RISK to sending free traffic to your site? Is this kind of traffic killing your business?
How about *DRIVING PAID WEBSITE TRAFFIC*?
Paid traffic is great stuff, but did you realize you might be wasting hundreds or thousands of dollars? That’s not just real money… that’s the difference between success and failure. Imagine just for a minute what would happen if you were at a campfire pitching in $100 bills. That’s exactly what happens to some businesses. It’s like someone comes into your house, piles up all your clothes and takes them outside and hurls them into an industrial strength wood chipper. It’s gonna make a lot of noise and it’s going to be a pretty impressive show…but you’re still going to be cold and naked after it’s all over. Is this kind of traffic killing your business?
What else is there you ask?
Well, there is one more thing. And some call it the holy grail, but I think it might just be Satan himself!
*DRIVING AFFILIATE TRAFFIC TO YOUR SITE*
You know, I was thinking it might be interesting to give our friends and business partners a piece of the action for them to send hordes of hungry buyers to our site. And then, we could just take it from there. After all, it’s the long play and the lifetime customer value we’re really after! Or is it? That’s right – there’s a huge risk to driving this traffic to your site too!
SO – WHAT KIND OF TRAFFIC WILL YOU SEND? And, when it gets there, will it kill your business?
Listen to this week’s episode and find out now!
Listen Now: “Is The Wrong Kind of Traffic Killing Your Business?“
* Links to Things Mentioned In This Episode *
Syndwire – the ultimate content syndication tool.
MissingLettr – creates strategic, automated social media campaigns that drive traffic for an entire year. Leaving you to focus on what’s really important.
As the son of a Fuller Brush Salesman turned middle manager, I went rogue and did the unthinkable – I got an engineering degree. Early in my career I quickly rose to leadership positions and ended up as the youngest partner of my fourth employer.
But, the itch to sell overwhelmed me and my DNA was showing up everywhere. As a young entrepreneur, I was selling my own professional services to consumers and businesses as a computer consultant to put myself through college. Then, after going into engineering, when the technical work was done for the day, I’d pinch hit for our marketing teams. This quickly became a skill as we continued to rack up the wins. I love to win and we won big!
I have been on more once-in-a-lifetime projects as technical staff, project manager or as a principal than one professional should be blessed with. I’ve worked on huge bridges, long underground train systems, and complex water resources projects. All have been won with a clever combination of words, presentation, reputation, and many ounces of technical skill.
In all this, I’ve come to appreciate making the complex simple and communicating directly to the decision makers in words they understand with benefits they appreciate. And, I love working on teams the continue to win. I know that working together will make winning faster and easier for you and I’m excited to get started on your next project.
Other places we can connect:
Digital Main Street Media – dedicated to helping local businesses make the most of the internet to increase leads and sales.
AEC Professional Matters – all things B2B Marketing and B2B Copywriting. This site gives you direct access to the leader in civil engineering copywriting, architecture copywriting and construction copywriting.