In each of these tips, you’re going to see how you can legally steal your audience away from Facebook and your competition without being duped into having to invest time and money building out a website or stockpiling inventory.
So, are you ready to build your tribe of raving fans?
Tip 1: Switch Your Perspective From Facebook Pages to Facebook Groups
Facebook continues to change the way it shows content and what the company believes is high-quality content that you and your customers should see. And, it wasn’t long ago when making a Facebook page for your business was the right thing to do. But, times have changed, and the algorithm that Facebook uses to figure out what belongs in front of you has shifted away from pages and to relevant and engaging content. Which naturally leads us to jump into groups.
Switch Your Perspective From Facebook Pages to Facebook Groups #business #smm Click To TweetTip 2: Promote Your Facebook Page With Engagement For Facebook Love
Let’s face it, Facebook groups and pages that don’t engage their audience wither and die. And, those groups, pages, and profiles that get the audience whipped into a frenzy are the magnets for time and attention. This craziness is called engagement, and Facebook loves engagement. So, as you’re building your online community, remember… if it bleeds it leads, and everyone wants to watch the traffic accident. All this means that a group, page or profile stacked with excitement, intrigue, and conflict becomes the online hangout. And, since Facebook is in the business of selling advertising, they like their users to have online hangouts.
Promote Your Facebook Page With Engagement For #Facebook #Love #business #smm Click To TweetTip 3: Storytelling Is A Strong Motivator For Discussion And A Great Way To Promote Your Facebook Page Or Group
If you’ve ever been camping or standing next to the water cooler at work, then you know how powerful storytelling can be. This power can (and should) be harnessed by you with your online community. Storytelling doesn’t have to be difficult. All you have to do is identify the goal that your hero has and all the obstacles in front of him or her before she gets to the finish line. Then, start talking about the step by step process your hero took to overcome the obstacles. And, finally, be sure to show a simple picture of life after defeating the challenge. Once you do this, your audience (read group members) will be begging to get the same skills and tools used by your hero and dive into the discussion!
Storytelling Is A Strong Motivator For Discussion And A Great Way To Promote Your Facebook Page Or Group #entrepreneur #smm Click To TweetTip 4: Being The Center of Gossip Outside the Group Means You’ve Made It To The Promised Land
Here’s the real secret sauce you need when you want to master the art of how to promote your Facebook group. As you get your audience whipped into a frenzy in the previous steps, you’ll start to generate buzz and gossip outside the group. It is this buzz that’s the key to promote your Facebook page. This word of mouth is stronger than any advertising can offer and is substantially cheaper.
Being The Center of Gossip Outside the Group Means You've Made It To The Promised Land #gorillamarketing Click To TweetTip 5: Facebook Ads Are Dramatically Cheaper For Groups Than Your Website
Now that you now that gossip about your group is the strongest form of promotion, you can put in a little money to promote your Facebook page or groups with advertisements. And, the advantage of promoting Facebook pages in Facebook is that Facebook gives you a discount to keep their users on the platform. As an expert in PPC ads for local businesses, I can tell you that driving traffic away from Facebook to a separate website is a lot more expensive than promoting your Facebook page with ads internally.
Tip 6: Facebook Groups Can Be Nirvana For Affiliate Marketers
When you have a tribe of people engaged in real conversations about their struggles you get a firsthand look at their pains and desires. This front row seat puts you in a unique position to offer solutions that would otherwise be pure guesses. And, as your audience gets more and more help from tips and tricks you provide, the more they’ll talk to their friends and promote your Facebook page for you.
Tip 7: Facebook Groups Can Be Your Best Lead Generation Source
High-quality leads and massive ticket sales come from familiarity, and there are only a few ways you can build that familiarity online. Facebook groups are one of the ways your target market can understand who you are, what you stand for, and how you behave in helping others. Facebook groups and pages allow you to let your hair down a bit too so others can appreciate you for being you. But, if you’re inauthentic, they’ll be able to sniff that out quickly also. So, just be you, be helpful and you’ll generate a ton of leads for years to come.
Tip 8: Sucess Stories in The Facebook Group Create Mini Tribes Inside
As others see results with your suggestions, they will naturally start talking about it. This mini tribe builds more trust and creates a natural referral machine that feeds off itself. So, as you’re trying to promote your Facebook page and group, try to create separate threads of discussion for each of these mini-tribes. They will gather a small community inside the community and work together to solve their problems with your tools, your tips, your training, and your products.
Tip 9: Facebook Groups Are A Great Way to Start A Business
Do you remember us talking if your business could go on a diet and lean startups? Well, Facebook groups are a fantastic place to test your minimally viable product. These groups give you a way to check your offer as you develop it so that you have a better chance to get it right when you go all in. And, since you’re testing it out on Facebook, it means you don’t need a website, you don’t need inventory, and you don’t need a physical store. These groups are one of the world’s fastest and easiest ways to start a business online.
Now that you’ve had a chance to read all these tips, you can listen to this week’s podcast for a crash course in how to promote your Facebook Page (and how to promote your Facebook Group).
As the son of a Fuller Brush Salesman turned middle manager, I went rogue and did the unthinkable – I got an engineering degree. Early in my career I quickly rose to leadership positions and ended up as the youngest partner of my fourth employer.
But, the itch to sell overwhelmed me and my DNA was showing up everywhere. As a young entrepreneur, I was selling my own professional services to consumers and businesses as a computer consultant to put myself through college. Then, after going into engineering, when the technical work was done for the day, I’d pinch hit for our marketing teams. This quickly became a skill as we continued to rack up the wins. I love to win and we won big!
I have been on more once-in-a-lifetime projects as technical staff, project manager or as a principal than one professional should be blessed with. I’ve worked on huge bridges, long underground train systems, and complex water resources projects. All have been won with a clever combination of words, presentation, reputation, and many ounces of technical skill.
In all this, I’ve come to appreciate making the complex simple and communicating directly to the decision makers in words they understand with benefits they appreciate. And, I love working on teams the continue to win. I know that working together will make winning faster and easier for you and I’m excited to get started on your next project.
Other places we can connect:
Digital Main Street Media – dedicated to helping local businesses make the most of the internet to increase leads and sales.
AEC Professional Matters – all things B2B Marketing and B2B Copywriting. This site gives you direct access to the leader in civil engineering copywriting, architecture copywriting and construction copywriting.
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