Over the last 20+ years that I’ve been helping others grow their businesses. During this time, I’ve learned one thing about what’s holding most entrepreneur back.
What is it?
It’s confidence!
And, there are only a few ways to build this confidence.
Having a Roadmap.
Having Someone In The Foxhole with You
and
Having Success.
But, even these don’t work if you don’t start thinking differently.
So, in this post and in this week’s podcast, we’re going to take you on a little journey where we talk about:
- The Mindset of Success & Premium Pricing
- How to Price Your Product
- The Real Cost of Cheap or Free
- [PODCAST] Listen along as we chat about How to Radically Change Your Mindset for Success.
So, let’s get on with it!
The Mindset of Success & Premium Pricing
When most people decide to take their passion and hobby online to see if they can make a good living, they are immediately taken by the competition and the sophistication, credibility, and authority already in the market. And, when faced with all this evidence, they’re shaken to the core. But, I don’t want this to be you.
What’s the difference between the complete newbie and the seasoned veteran?
Only a few things. And, those few things mean the difference between cowardice and confidence.
So, how do you start boosting your confidence?
The fast fastest way to change your mindset it to understand that you’re not trying to sell yourself or your own personal expertise. You are selling your solution to the problem.
And, the solution to the problem provides your customers with specific benefits.
These benefits include (check out the Business Model Generation folks for more):
- Solving social problems
- Solving emotional problems
- Solving functional problems (doing the hard work)
- Proving basic needs or extraordinary standards of living
As soon as you start to see your role in business as solving these major challenges and delivering amazing solutions, your mindset will change.
How to Price Your Product
Rather than wax eloquent about this topic, I decided to just give you an infographic that gives you the fastest and easiest way to price your product or service. With this, you’ll be able to radically change your mindset for success and smash the demon that’s been chasing you away from charging your customers fair fees.
The Real Cost of Cheap or Free
Here’s why I think you should stop giving things away for free. When you give things away, it destroys your mindset of the value you’re solution is really worth, and it doesn’t get treasured like products or services for which people pay.
What do I mean by this?
Think about it… when was the last time you spent the time and energy to apply everything you learned from a free product or service?
If you do a little research, you’ll see that your hard drive and bookshelf are chock full of things you got for free that you’ve never looked at or used.
And, if you’re in Facebook groups or other social circles, you’ll see that others don’t value free advice that you’re giving or that’s flying around freely.
[PODCAST] Listen along as we chat about How to Radically Change Your Mindset for Success.
As the son of a Fuller Brush Salesman turned middle manager, I went rogue and did the unthinkable – I got an engineering degree. Early in my career I quickly rose to leadership positions and ended up as the youngest partner of my fourth employer.
But, the itch to sell overwhelmed me and my DNA was showing up everywhere. As a young entrepreneur, I was selling my own professional services to consumers and businesses as a computer consultant to put myself through college. Then, after going into engineering, when the technical work was done for the day, I’d pinch hit for our marketing teams. This quickly became a skill as we continued to rack up the wins. I love to win and we won big!
I have been on more once-in-a-lifetime projects as technical staff, project manager or as a principal than one professional should be blessed with. I’ve worked on huge bridges, long underground train systems, and complex water resources projects. All have been won with a clever combination of words, presentation, reputation, and many ounces of technical skill.
In all this, I’ve come to appreciate making the complex simple and communicating directly to the decision makers in words they understand with benefits they appreciate. And, I love working on teams the continue to win. I know that working together will make winning faster and easier for you and I’m excited to get started on your next project.
Other places we can connect:
Digital Main Street Media – dedicated to helping local businesses make the most of the internet to increase leads and sales.
AEC Professional Matters – all things B2B Marketing and B2B Copywriting. This site gives you direct access to the leader in civil engineering copywriting, architecture copywriting and construction copywriting.
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