Over the last 20+ years that I’ve been helping others grow their businesses. During this time, I’ve learned one thing about what’s holding most entrepreneur back.
What is it?
And, there are only a few ways to build this confidence.
Having a Roadmap.
Having Someone In The Foxhole with You
But, even these don’t work if you don’t start thinking differently.
So, in this post and in this week’s podcast, we’re going to take you on a little journey where we talk about:
- The Mindset of Success & Premium Pricing
- How to Price Your Product
- The Real Cost of Cheap or Free
- [PODCAST] Listen along as we chat about How to Radically Change Your Mindset for Success.
So, let’s get on with it!
The Mindset of Success & Premium Pricing
When most people decide to take their passion and hobby online to see if they can make a good living, they are immediately taken by the competition and the sophistication, credibility, and authority already in the market. And, when faced with all this evidence, they’re shaken to the core. But, I don’t want this to be you.
What’s the difference between the complete newbie and the seasoned veteran?
Only a few things. And, those few things mean the difference between cowardice and confidence.
So, how do you start boosting your confidence?
The fast fastest way to change your mindset it to understand that you’re not trying to sell yourself or your own personal expertise. You are selling your solution to the problem.
And, the solution to the problem provides your customers with specific benefits.
These benefits include (check out the Business Model Generation folks for more):
- Solving social problems
- Solving emotional problems
- Solving functional problems (doing the hard work)
- Proving basic needs or extraordinary standards of living
As soon as you start to see your role in business as solving these major challenges and delivering amazing solutions, your mindset will change.
How to Price Your Product
Rather than wax eloquent about this topic, I decided to just give you an infographic that gives you the fastest and easiest way to price your product or service. With this, you’ll be able to radically change your mindset for success and smash the demon that’s been chasing you away from charging your customers fair fees.
The Real Cost of Cheap or Free
Here’s why I think you should stop giving things away for free. When you give things away, it destroys your mindset of the value you’re solution is really worth, and it doesn’t get treasured like products or services for which people pay.
What do I mean by this?
Think about it… when was the last time you spent the time and energy to apply everything you learned from a free product or service?
If you do a little research, you’ll see that your hard drive and bookshelf are chock full of things you got for free that you’ve never looked at or used.
And, if you’re in Facebook groups or other social circles, you’ll see that others don’t value free advice that you’re giving or that’s flying around freely.