I can’t remember who it was, but there was a famous advertising copywriter that was once asked what what he wished for most for his next campaign. His answer was simple and to the point… he wanted a “hungry mob”. And, if you’re looking to launch or grow a business online, there’s no doubt you’re looking for a hungry mob too. In fact, if you’ve ever asked which of the following are useful for conducting market research, then this is why we put this episode together!
Which of the Following are Useful for Conducting Market Research
So, I bet you’ve been bombarded by information online about how to pick your target market and how to segment your premium customers so that they are the very best fit for the sales message you have. Well, in the following section, we give you 5 ways to do market research in any niche. This is important because not every customer and not every business is created the same. But, with the techniques below, you’ll get an insight into the though patterns and buying behaviors of your most valuable customer segments.
Way 1: The Amazon Hack for Conducting Market Research
You’d have to be living under a rock to not know how extensive Amazon’s catalog of books, audio books and tools really is. So, if you’re looking for items, topics, or selling messages that actually work, just do a quick search on Amazon to see what products and services come up. Pay particular attention to the best selling books and information products. These resources not only have the words that sell, they also highlight the topics that are most interesting to your target market.
Way 2: The Facebook Ad Manager Hack for Conducting Market Reasearch
One thing that you may not realize about Facebook is how extensive and how powerful their advertising platform is for your business. In this ad manager, you can put in particular interests, groups or behaviors that target your best customers. This gives you an idea of how robust the audience is and how best to reach them. This little trick is a gold nugget in today’s digital marketplace!
Way 3: The Forum Hack for Conducting Market Research
Online communities are popping up everywhere – like daisies! And, for you, this means a wealth of knowledge being at your fingertips. Inside these communities you’ll start to understand the lingo and the pain points of your key customers. This means that you’ll have instant access to not just a hotbed of customers, but a pre-defined set of solutions they would be willing to crawl through broken glass to get.
Read more on this at: 9 Insanely Actionable Ways to Promote Your Facebook Page (Without Buying Ads)
Way 4: The Hero Method to Market Research
This little trick is a bit more sneaky than the others so far. But, if you look at your niche, you’ll see a few things bubble to the top. One of those things is celebrity. In almost every niche, there’s at least one celebrity that shines bright. And, with celebrity, they gather a crowd. Now, all you have to do is figure out where they hang out online and you’ll see a flock of your best customers hanging out too. For instance, if you realize they have a Facebook group, or they hang out on Twitter… you can join in on the conversation and you’ll be immediately connected to the same community for which you want to serve. It’s a little sneaky, but it’s genius too!
Way 5: The Question Hack for Finding Your Best Customers
Now, let me help you steal an idea from us here at Across the Pond, Live! You may be wondering how in the heck we get such great topics to discuss on the podcast? Well, it’s easy actually. We are very active in Facebook groups online. And, in these groups, we see all the questions that continue to come up over and over again. Then, we just structure a show that discussed the problem behind the question and reveal the answer. All this happens on the show and then we post the answers back in the Facebook groups that asked the questions. It’s a great way to get traffic back to your site and be seen as the authority that you already are.
[INFOGRAPHIC] How to Find The Hungry Mob That Wants Your Product or Service?
Below is a simple infographic that outlines the 5 market research hacks above.
As the son of a Fuller Brush Salesman turned middle manager, I went rogue and did the unthinkable – I got an engineering degree. Early in my career I quickly rose to leadership positions and ended up as the youngest partner of my fourth employer.
But, the itch to sell overwhelmed me and my DNA was showing up everywhere. As a young entrepreneur, I was selling my own professional services to consumers and businesses as a computer consultant to put myself through college. Then, after going into engineering, when the technical work was done for the day, I’d pinch hit for our marketing teams. This quickly became a skill as we continued to rack up the wins. I love to win and we won big!
I have been on more once-in-a-lifetime projects as technical staff, project manager or as a principal than one professional should be blessed with. I’ve worked on huge bridges, long underground train systems, and complex water resources projects. All have been won with a clever combination of words, presentation, reputation, and many ounces of technical skill.
In all this, I’ve come to appreciate making the complex simple and communicating directly to the decision makers in words they understand with benefits they appreciate. And, I love working on teams the continue to win. I know that working together will make winning faster and easier for you and I’m excited to get started on your next project.
Other places we can connect:
Digital Main Street Media – dedicated to helping local businesses make the most of the internet to increase leads and sales.
AEC Professional Matters – all things B2B Marketing and B2B Copywriting. This site gives you direct access to the leader in civil engineering copywriting, architecture copywriting and construction copywriting.
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