Email solo ads are the golden ticket to high quality traffic!
Or…
Are they?
In this post, you’re going to be amazed at the lessons we keep learning and the nefarious hooligans that call the Internet their home.
That’s right… this post is like being a fly on the wall to an email solo ad campaign gone bad – VERY bad!
Just want to listen along? We’ve got you covered. But, I have to warn you – we have two versions of the podcast. The published (clean) version and the unpublished, director’s cut.
Why?
Well, sometimes it’s just better to shoot straight and give you the passion we feel on our end. So…
…you get your choice.
Pick wisely!
The (official) published version…
…and…
The (director’s cut) uncensored and raw version…
Things To Keep Straight for Email Solo Ad Campaigns
Monitor your progress and stick to the tools and techniques we discussed in “Is The Wrong Kind of Internet Traffic Killing Your Business“.
Communicate, communicate, communicate! If your provider isn’t hitting the mark, then talk to them to work it out.
Use tools like (Clickopedia) to keep everyone honest.
The Things We Got Right With Our Email Solo Ad Campaign
If you didn’t get a chance to listen to the episode and you’re just looking for a quick bullet point list of what we got right, you’re in the right place. Here goes:
- We put tracking in place that told us the origin of traffic, the conversion rate, the speed of clicks, the unique clicks, and the source of the traffic (the vendor).
- We maintain an active list of vendors that produce for us and we’re not afraid to rely on the testing we’ve done to date to test any new source of traffic
- We craft offers that real traffic can’t ignore. In fact, we strive to always put up offers that our target market will crawl through broken glass to get to.
- We aren’t afraid to say that we get it wrong sometimes.
The Things We Got Wrong With This Ad Too!
Look! I can’t claim to always get it right. And, in this episode you’re going to hear what happens when an offer sounds too good to be true. In fact, you’re going to hear how we got duped by the sales page. And, this simply proves that we’re human and the psychological tricks of social proof are so strong in us, that even seasoned veterans sometimes fall into the traps laid by good copy.
Please learn from our mistakes! And, if you’d like to get good email solo ad traffic, I’d start here:
Zil Norvilis – he’s currently our goto guy for high quality email solo ads. In fact, so far, Zil is the best email solo ad provided we’ve used to date. He delivers consistent traffic, consistent conversions and those conversions turn into sales.
Udimi – we’ve been successful with this easy-to-use email solo ad marketplace. In this marketplace you get to order in the quantities that make sense for your audience. And, what makes it even better, is that they give you a user-rated review. This means you see what others have said about the vendor. However, remember, as we just talked about… not everyone is tracking like we track. So, take all the reviews with a grain of salt.
As the son of a Fuller Brush Salesman turned middle manager, I went rogue and did the unthinkable – I got an engineering degree. Early in my career I quickly rose to leadership positions and ended up as the youngest partner of my fourth employer.
But, the itch to sell overwhelmed me and my DNA was showing up everywhere. As a young entrepreneur, I was selling my own professional services to consumers and businesses as a computer consultant to put myself through college. Then, after going into engineering, when the technical work was done for the day, I’d pinch hit for our marketing teams. This quickly became a skill as we continued to rack up the wins. I love to win and we won big!
I have been on more once-in-a-lifetime projects as technical staff, project manager or as a principal than one professional should be blessed with. I’ve worked on huge bridges, long underground train systems, and complex water resources projects. All have been won with a clever combination of words, presentation, reputation, and many ounces of technical skill.
In all this, I’ve come to appreciate making the complex simple and communicating directly to the decision makers in words they understand with benefits they appreciate. And, I love working on teams the continue to win. I know that working together will make winning faster and easier for you and I’m excited to get started on your next project.
Other places we can connect:
Digital Main Street Media – dedicated to helping local businesses make the most of the internet to increase leads and sales.
AEC Professional Matters – all things B2B Marketing and B2B Copywriting. This site gives you direct access to the leader in civil engineering copywriting, architecture copywriting and construction copywriting.
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