Build your brand. How important is it to you and your company? And who cares anyway, just be you and give lots of value and don’t worry about branding.
If you’re a marketer – then you’re probably going to hate me after this post.
So, you’re a graphic designer – then you’re probably going to hate me after this post.
You’re a web developer or theme creator – then you’re probably going to hate me after this post. But…
Well, you’re an entrepreneur… you’re going to want to understand:
How Important Is Your Brand And How Do You Build Your Brand?
In fact, we’re going to deal with the three biggest myths about branding – right here… right now!
BUILD YOUR BRAND MYTH ONE
MARKETING AND BRANDING ARE THE CORNERSTONES TO BEING SUCCESSFUL IN ANY BUSINESS
The marketers around the world (and I am one for many companies) are probably troubled by this statement, but it doesn’t make it any less true. In fact, there are 5 primary functions that any business must put into practice. These primary functions include marketing/advertising, promotions, sales, fulfillment, and after sales care. This means that marketing and branding are NOT the cornerstones of any successful business. And… branding never showed up in that list at all. And, during this week’s episode of “Across The Pond, Live!”, you’re going to hear how branding makes it’s way into your business…
BUILD YOUR BRAND MYTH TWO
YOU WANT TO GET THE VERY BEST GRAPHIC DESIGNER TO DESIGN YOUR LOGO IF YOU WANT TO BE SUCCESSFUL
I know, the graphic designers in the world are probably thinking that I’m just targeting them because I’m not one of them and they cost a lot of money for my clients. Well, that’s only partly true. I’m doing for the common good… and that means you (since you’re here and reading this post). I’m doing saying that a logo matters, but not as much as you might think. And, critically important cash can be thrown away early in a business trying to get the right graphic designer to help you craft as logo. However you slice it, building your brand is NOT about your logo. Listen to this week’s podcast for your dose of reality!
BUILD YOUR BRAND MYTH THREE
YOU WANT TO GET A WEB DESIGNER THAT UNDERSTANDS YOUR BRAND AND CAN CREATE THE BEST SITE THAT REFLECTS YOUR BRAND
I regularly bat cleanup for websites that are poorly put together or that have not been finished because the original web developer drained the entrepreneur dry. So, if you’re just starting out and you’re struggling with finding the “just right” web designer that’s got your best interests in mind… then keep on looking! In fact, here’s what I’d say… completely ignore the idea that your website makes your brand. And, completely abandon the notion that you need a completely build out and sophisticated site to build your brand.
Listen to this week’s episode – you’ll hear a rant and you might actually hear how to avoid some serious mistakes!
As the son of a Fuller Brush Salesman turned middle manager, I went rogue and did the unthinkable – I got an engineering degree. Early in my career I quickly rose to leadership positions and ended up as the youngest partner of my fourth employer.
But, the itch to sell overwhelmed me and my DNA was showing up everywhere. As a young entrepreneur, I was selling my own professional services to consumers and businesses as a computer consultant to put myself through college. Then, after going into engineering, when the technical work was done for the day, I’d pinch hit for our marketing teams. This quickly became a skill as we continued to rack up the wins. I love to win and we won big!
I have been on more once-in-a-lifetime projects as technical staff, project manager or as a principal than one professional should be blessed with. I’ve worked on huge bridges, long underground train systems, and complex water resources projects. All have been won with a clever combination of words, presentation, reputation, and many ounces of technical skill.
In all this, I’ve come to appreciate making the complex simple and communicating directly to the decision makers in words they understand with benefits they appreciate. And, I love working on teams the continue to win. I know that working together will make winning faster and easier for you and I’m excited to get started on your next project.
Other places we can connect:
Digital Main Street Media – dedicated to helping local businesses make the most of the internet to increase leads and sales.
AEC Professional Matters – all things B2B Marketing and B2B Copywriting. This site gives you direct access to the leader in civil engineering copywriting, architecture copywriting and construction copywriting.